Sauveur

Sauveur came in with strong creative and real organic demand, but paid acquisition wasn't keeping up: conversion signals were incomplete, spend was split across campaigns competing with each other, and the product pages the ads pointed at weren't built for cold traffic.

• Tracking first. Rebuilt the pixel and conversion events so every optimization decision ran on real purchase data.
• Consolidated structure. Merged overlapping campaigns on Meta and Google so budget concentrated on what converted.
• Pages built for the ad. Landing experiences message-matched to the creative, the second half of the loop.
• Creative testing cadence. Structured tests of angles and hooks, with spend following the winners.

Across the engagement, cost per acquisition dropped from $150 to $25, paid spend returned 6.0x on ad spend, and revenue grew 500% over the prior period.

The pattern repeats across e-commerce accounts: fix the measurement, consolidate the structure, and make the page match the promise of the ad. Scaling problems are usually conversion problems wearing a disguise.