THE JOURNAL
Notes from the operator.
2026-06-15Why your Google Ads account is bleeding 40% of its budgetThe four structural leaks in almost every unmanaged account, and how to find yours in an afternoon.6 min read2026-06-01ROAS vs. CAC: which metric should actually run your e-com ad strategyROAS is the metric everyone quotes and the wrong one to run a business on. Here's when each number matters.5 min read2026-05-18The 4 conversion-tracking mistakes I see in every new account auditBroken measurement is the most common and most expensive problem in paid accounts. These four mistakes cover most of it.5 min read
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