Alexander Home Services

Alexander Home Services was spending steadily on Google Ads with no call tracking in place, broad match keywords pulling in searches from outside the service area, and a single generic contact page every campaign pointed to, so nobody could say which jobs the ad spend was actually producing.

• Call tracking first. Every call mapped back to the campaign and keyword that produced it, so spend could finally be judged against booked jobs, not clicks.
• Local Service Ads added. Search plus Local Service Ads together, with location settings tightened to presence-only so budget stopped leaking outside the service area.
• A landing page built to book. Replaced the generic contact page with one message-matched to the ad, built for a single action: book the job.
• Negative keyword pass. Weekly search-term review cut the searches that were burning budget without ever converting.

Cost per job dropped from $300 to $60, paid spend returned 2.5x on ad spend, and revenue grew 400% over the prior period.

Local service accounts leak the same way e-commerce accounts do. Untracked calls and mismatched landing pages just hide the leak differently. Fix the measurement and match the page to the ad, and the rest of the account gets easier to run.